Euramec enters China Flight Simulation market with Harbin Wright Brothers MOU
04 June 2018
Euramec has signed a Memorandum of Understanding (MOU) with Wright Brothers (Harbin) Flight Technologies to market, certify, install and maintain Euramec Diamond/Cessna flight simulation trainers in China.
Bert Buyle, CEO of Euramec, signed the exclusive sales and marketing agreement with co-founders Ge Jun and Liu Zhongliang of Wright Brothers (Harbin) Flight Technologies Co., Ltd, (HWB) based in Harbin, Heilongjiang Province.
“The China market for flight simulation products and services is truly immense. The region will be the source of more than half the new passengers over the next two decades. This presents an outstanding opportunity for our flight simulators that will be produced by Euramec and sold by HWB. Euramec will provide the leading technology, supply chain, manufacturing capability and initial installations with Harbin Wright Brothers. Our objective is to open market channels to enable the company to secure a significant share of the China market," said Bert Buyle.
Ge Jun, CEO of HWB stated: “"China is making important long-term investments in its aerospace industry. Eurmaec’s products will enable improvement in addressing the current shortage of flight crews in the commercial airline business as well as support the fast-growing General Aviation market segment in China. Existing and future infrastructure programs and policies in China will create tremendous opportunity in the coming years. We are extremely pleased to be a part of this exciting journey with Euramec."
Financial terms were not disclosed; the MOU includes an exclusive sales and marketing license to sell Euramec’s Diamond DA-40/42 and Cessna C172 flight training solutions in the Chinese market.
HARBIN WRIGHT BROTHERS SCIENCE AND TECHNOLOGY DEVELOPMENT was founded in 2014 to meet the increased demand for efficient low cost flight simulation products and dynamic airport demonstration systems. In 2016, the company obtained an FTD level 4 certification by the CAAC for a Boeing 737 NG Fixed Base Procedure Trainer and established a subsidiary in the Netherlands to develop next generation flight training devices.